Your Information.
Handled With Respect.

01Privacy Policy Overview

This Privacy Policy applies to the websites, landing pages, forms, scheduling pages, communications, products, and services operated by Gus Fahrendorf under The Black Friday Architect, referred to in this policy as “The Black Friday Architect,” “we,” “us,” or “our.” “You” means a visitor, prospect, customer, or other person who interacts with our online resources.

By using our website or voluntarily submitting information to us, you acknowledge the practices described in this policy. You are not required to provide personal information to browse most of the website, although certain features may not work without it.

02Information We Collect

Information You Provide

We may collect information you voluntarily submit through a form, calendar, checkout, email, telephone call, text message, questionnaire, or other direct interaction. This may include:

• Your name, email address, telephone number, and mailing address.
• Information about your business, offer, audience, campaign, goals, and marketing needs.
• Appointment details and communications between you and us.
• Transaction and billing information when you purchase a service. Full payment-card details are generally processed by a third-party payment provider rather than stored directly by us.
• Any other information you choose to provide.

Information Collected Automatically

When you visit our online resources, we and our service providers may automatically collect technical and usage information such as your IP address, browser type, device type, operating system, referring page, pages viewed, links clicked, approximate location, and the date and duration of your visit.

03How We Use Information

We may use information for legitimate business purposes, including to:

• Respond to questions, requests, applications, and appointment bookings.
• Provide, personalize, support, and improve our services.
• Build and manage Black Friday campaigns and related marketing assets requested by clients.
• Process transactions, administer accounts, and fulfill contractual obligations.
• Send service messages, appointment reminders, newsletters, educational content, and promotional communications when permitted.
• Measure website performance, understand visitor behavior, and improve our offers and marketing.
• Detect misuse, protect our website and business, enforce agreements, and comply with applicable law.

04Cookies, Tracking & Analytics

We may use cookies, pixels, tags, scripts, local storage, and similar technologies to operate the website, remember preferences, measure traffic, improve performance, and understand how visitors interact with our pages and campaigns.

These technologies may be provided by website, funnel, analytics, advertising, scheduling, payment, video, email, or customer-management platforms. You can usually control cookies through your browser settings. Blocking cookies may affect how parts of the website function.

Where required by law, we will request consent before using nonessential cookies or similar technologies.

05When We Share Information

We do not rent your personal information to third-party marketing companies. We may disclose information only as reasonably necessary in the following circumstances:

• Service providers: Vendors that help us operate our website, funnels, forms, calendar, email, text messaging, analytics, advertising, payment processing, cloud storage, and client services.
• Professional advisors: Accountants, attorneys, insurers, and other advisors when reasonably necessary.
• Legal obligations: Government authorities or other parties when required by law, subpoena, court order, or valid legal process.
• Protection: When we reasonably believe disclosure is necessary to prevent fraud, misuse, injury, or harm to rights, property, systems, or people.
• Business transactions: In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.
• With your direction or consent: When you ask us to share information or authorize us to do so.

Service providers may access information only to perform services for us and are expected to handle it in accordance with applicable law and their contractual obligations.

06Your Choices & Privacy Rights

Depending on where you live and the laws that apply, you may have the right to:

• Request access to personal information we maintain about you.
• Ask us to correct inaccurate personal information.
• Request deletion of personal information, subject to legal exceptions.
• Request a portable copy of certain information.
• Object to or restrict certain processing.
• Opt out of certain targeted advertising, sharing, or sales as those terms are defined by applicable law.
• Withdraw consent where processing is based on consent.
• Appeal a decision regarding a privacy request where applicable.

To submit a request, contact us using the information below. We may need to verify your identity before completing the request. You may also use an authorized agent where permitted by law. We will not discriminate against you for exercising a privacy right.

07Retention & Security

How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including maintaining our relationship with you, providing services, meeting legal and accounting obligations, resolving disputes, and enforcing agreements.

How We Protect Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, transmission, or storage system can be guaranteed to be completely secure. You provide information online at your own risk.

08Children's Privacy

Our website and services are intended for business owners and adults. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information to us, contact us and we will take reasonable steps to delete it.

09International Visitors

We are based in the United States. If you access our website from another country, your information may be transferred to, stored in, and processed in the United States or other locations where our service providers operate.

Where the General Data Protection Regulation or similar law applies, we process information under an appropriate legal basis, which may include your consent, performance of a contract, compliance with law, or our legitimate business interests. You may contact us to exercise applicable data-protection rights or raise a concern with your local supervisory authority.

10Third-Party Links & Policy Updates

Third-Party Services

Our website may link to or embed third-party websites, social networks, video players, calendars, payment services, or other tools. Those third parties control their own privacy practices. We encourage you to review their policies before providing information.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top will show when the policy was most recently revised. Material changes may also be communicated through the website or another appropriate method.

11Contact Gus Fahrendorf