LET’S BUILD YOUR BLACK FRIDAY MARKETING STRATEGY
Enter your name and email to continue to the free 15-minute Black Friday campaign review.
NO PRESSURE. JUST A REAL BLACK FRIDAY PLAN
LET’S BUILD YOUR BLACK FRIDAY MARKETING STRATEGY
Enter your name and email to continue to the free 15-minute
Black Friday campaign review.
NO PRESSURE. JUST A REAL BLACK FRIDAY PLAN
For Sellers who are done watching Black Friday happen to somebody else
Black Friday
Is Coming
Most Businesses
Will Blow It
You Will Not
Black Friday
Is Coming
Most Businesses
Will Blow It
Will you?
In a small number of days, someone in your market is going to have the best week of their business life. Why not you?
In a small number of days, someone in your market is going to have the best week of their business life. Why Not You?
It will not be the seller with the best product. I have watched worse products win this week for thirty years, and I have watched better ones get buried.
Book a free 15-minute Zoom and get a written Black Friday plan built for your business. Yours to keep, whether we work together or not.
Yes! Book My Free 15-Min CallFree call. No pressure.
It will not be the one with the best product. I have watched worse products win this week for thirty years, and I have watched better ones get buried.
It will be the one who built the machine
before the week started.
It will be the one who built the machine
before the week started.
That is the whole game.
And the build takes longer than you think.
That is the whole game.
And the build takes longer than you think.
Free call. No pressure.
A clear next move either way.
The Problem
You Do Not Have A Product Problem
You Have A Black Friday Execution Problem
You are aware that
your stuff is awesome!
Because...
That's what you've been told
So here is the part that never made sense. Last Black Friday you did everything you were supposed to do. You picked a discount. You built a page. You wrote the emails. You hit send Thanksgiving night, or first thing Friday, and then you sat there with your coffee refreshing the dashboard.
And it trickled
Not zero. Just a trickle. Enough that you could not call it a failure, and nowhere near the week it was supposed to be.
Then that weekend you watched somebody in your space with a worse product post about their record year, and something in your stomach turned over.
You did not lose that week
because your offer was weak.
You lost it because things had to fire in the right order, and you built them as separate things.
The SECRET is right under your nose...
The story
The Black Friday That Wrecked Me
And Then Fixed Me
Let me tell you about the one I still think about.
I had been doing this a long time by then. Long enough to be confident, which is the dangerous part. I had the product. I had the list. I had a discount I knew was strong. I had a page I was proud of.
I sat down at four in the morning on Black Friday because I did not want to miss the first wave.
The first wave never came.
The first wave never came.
By noon I had done less than a normal Tuesday. So I started doing the thing you do when it is going wrong, which is fixing it live. I rewrote the subject line. I cut the price again. I posted everywhere I could think of. I sent a second email that I am still embarrassed by.
By Saturday I had talked myself into every explanation except the true one. The market was tired. The economy was soft. My list had gone cold.
The truth arrived a few weeks later, when a friend forwarded me the entire email sequence a competitor had run. A guy whose product was, and I will be blunt about this, not as good as mine.
He had not run a sale...
He had run a campaign. He was warming his people three weeks before I had written my first word. By the time his doors opened, his buyers were not deciding anything. They had already decided. They were sitting there waiting for the link. What I had watched happen on Friday was really just the last twenty percent of a machine that had been running since the first week of November.
I had built a page
He had built an
architecture
That was the day I stopped treating Black Friday like a date on a calendar and started treating it like a structure. I tore mine down and rebuilt it around that one idea. The next year the wave came at four in the morning, and I did not have to touch a single thing all day.
I have built it that way ever since. For my own businesses first, and for a lot of other people's since. It is the only thing I do now.
Free call. No pressure. A clear next move either way.
The REFRAME
Black Friday Is Not A Sale
... It Is A Structure
Almost nobody accepts this until it has already cost them a year.
A Black Friday marketing strategy is not one page, one email, or one discount. It is the offer, anticipation, sales experience, checkout, and follow-up designed as one connected system that hands the buyer forward at every single step.
Miss one and the whole thing leaks. And you will not feel the leak. You will just see a smaller number at the end of the day and blame the wrong thing, exactly the way I did.
What Your Black Friday Marketing Campaign Includes
We Sharpen The Offer
A reason to buy now instead of in December. Most Black Friday offers are a discount wearing a costume. Yours will be a reason.
We Build Demand Before The Sale
Your people show up already leaning in. Without this you are shouting on Friday morning at a room that forgot you existed.
We Focus The Sales Experience
One focused Black Friday sales funnel. One page, one decision, nowhere to wander off to. Confusion is the thing that quietly kills this week, and it never shows up in your reporting.
We Increase Every Order
The same buyer, worth more, without one additional dollar of ad spend. This is where the week either pays for itself or does not.
We Recover The Almost-Sales
The people who got close and got interrupted. They are the cheapest sales you will ever make and nearly everyone walks away and leaves them sitting there.
You Can Hope Everything Works
Or You Talk to the Architect
Why me
Thirty+ Black Fridays
Plain English
No Theater
Thirty Black Fridays • Plain English
No Theater
I am not going to hand you a framework and send you off to go build it. You do not need another course sitting open in a tab.
I have been building selling systems for a long time, long enough to have made all of the expensive mistakes on my own money first. What you get from me is the plan and the build, explained in plain English, with dates on it.
My Promise
To You
The 15-minute call is free, and the written plan that lands in your inbox afterward is free too, whether we ever work together or not.
If we do build it together, the scope and the delivery date are agreed on before any work begins. You will know what is being built, why it matters, and when it will be ready.
That is my word.
Gus Fahrendorf
The offer
The Most Valuable 15 Minutes
Before Black Friday
The Most Valuable
15 Minutes
Before Black Friday
Somewhere Inside Your Campaign Is The Decision That Could Change Everything
You already have something people want.
You may already have the audience, the traffic, and the opportunity.
You already have something people want.
You may already have the audience, the traffic, and the opportunity.
But somewhere between attention and the sale is a hidden gap.
It could be the offer. The anticipation. The timing. The buying experience. The follow-up. Or something neither of us will see until we look at your business together.
That is what we are going to find.
Once you see it, you will understand what has been holding your campaign back and where your greatest Black Friday opportunity may be hiding.
Fifteen minutes. One hidden gap. One clear next move.
Once you see it, you will understand what has been holding your campaign back and where your greatest Black Friday opportunity may be hiding.
Everyone Who makes the call...
Watch Your Inbox -
either way, you leave with the blueprint
Book Your FREE 15-minute Zoom call and walk away with a personalized Black Friday Execution Blueprint built around your business, your offer, your customers, and your Black Friday goals.
This is not a generic checklist.
This is a customized roadmap showing what needs to be in place, where the gaps are, and what should happen next to give your Black Friday campaign the strongest possible execution.
Normally, a plan like this will knock you back a minimum of $500.
But just for showing up, consider it an early Christmas gift.
If we are not the right fit to work together, you still leave with a personalized Black Friday roadmap you can use to move forward with clarity, direction, and a real plan in hand.
• This is NOT some BS checklist
If we do work together -
You'll discover what is involved before we move forward... ✔
You are not being added to anything. You are not entering a sequence that follows you around for six weeks.
This is fifteen minutes and a straight answer that may just change your life...
Free call. No pressure. A clear next move either way.
The truth
Friday
November 27
The Date Does Not Move
This is the one deadline in your business you cannot negotiate with.
Black Friday is November 27. That is not a marketing deadline, that is a calendar. And the build has to be finished before the pre-sale window opens, which puts the real cutoff weeks earlier than the date sitting in your head right now.
I build these one at a time, and there are only so many weeks in front of us. Every week you wait is a week of anticipation you cannot buy back later. Anticipation is the one piece that cannot be rushed at the end.
The businesses that win this week are never the ones who decided in November.
Who is this for?
Is This for me?
This Is For You If...
If you sell Physical Products:
Skincare serums & beauty bundles • Vitamin & supplement packs • T-shirts & hoodies • Leggings & fitness apparel • Protein, wellness & nutrition products
If you sell Digital Products:
Online courses • Memberships • Templates & toolkits • E-books & guides • Coaching programs • Software subscriptions
If you sell Services:
Professional services • Local businesses • Clinics & wellness • Restaurants • Consulting • Coaching • Home services • Appointment-based businesses
You have had at least one Black Friday underperform and you never got a straight answer as to why.
You want it built, not explained to you.
This Is Not For You If...
You are looking for someone to teach you how to do it yourself • You want to wait until Thanksgiving week to start • You do not have a real offer • You are not ready to make decisions quickly • You do not have an audience, customer list, or realistic way to reach buyers • You are not prepared to actually launch what gets built...
Coupons are not a Black Friday strategy. They are what you slap on the page when you have no damn clue what a strategy is.
The Five You Are Already Thinking
Is it too late?
Right now it is early. In four weeks it is tight. In eight weeks I will be turning people away. Today is the easy version of this conversation.
My product is not a discount product.
Good. The strongest Black Friday campaigns I have ever built were not discounts. That is what the first five minutes of the call is for.
My list is small.
A small prepared list beats a big cold one every time in this particular week. What matters is whether they were warmed. That is the part we build.
Could my team build this?
Maybe. Your team is also running Q4. That is usually the real answer.
What if I get on the call and it is not a fit?
Then I tell you in minute twelve, and the plan still shows up in your inbox. I have no interest in taking on a build I cannot finish well.
The close
Same Morning - Two Versions Of You
Same Morning
Two Versions Of You
November 27, sometime early, you are going to be standing there
with a cup of coffee looking at a number.
November 27, sometime early
you are going to be standing there
with a cup of coffee...
looking at a number ☕
Version One
Refreshing and hoping, quietly promising yourself that next year will be the year you start earlier. You have met that version of yourself before. You know exactly how the rest of that day feels.
Refreshing and hoping, quietly promising yourself that next year will be the year you start earlier. You have met that version of yourself before. You know exactly how the rest of that day feels.
Version Two
Already knowing roughly what the number is going to be, because the machine was finished in October and has spent three weeks warming your buyers, and Friday is just the day it pays out.
Already knowing roughly what the number is going to be, because the machine was finished in October and has spent three weeks warming your buyers, and Friday is just the day it pays out.
The difference between these two mornings is not your product.
Free call. No pressure. A clear next move either way.
It's a 15 Minute Call - Be The Winner This Year
P.S. If you take one thing off this page, take this. You are not behind on your product. You are behind on your build. And the build is the only part of this I can still fix for you today.
BLACK FRIDAY IS COMING
MOST BUSINESSES WILL BLOW IT
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