The Black Friday Sales Funnel Checklist
A Black Friday funnel can look finished and still leak money everywhere.
This checklist helps you review the entire path before launch — from the offer and sales page to checkout, cart recovery, upsells, tracking and what happens after the purchase.
Black Friday has a cruel way of finding every weak spot in a campaign at the exact moment the most people are looking at it.
Use this checklist before launch.
Offer
- Is the offer easy to understand?
- Is there a real reason to buy now?
- Does the offer protect enough margin to be worth running?
- Are bonuses, bundles and thresholds clear?
- Is the deadline real?
Anticipation
- Do you have a VIP or early-access mechanism?
- Does your audience know something is coming?
- Have you created teaser content?
- Have you warmed the email list?
Sales Page
- Does the headline clearly explain the offer?
- Is the primary CTA obvious?
- Are benefits easy to scan?
- Is proof visible?
- Are FAQs answered?
- Does the page work on mobile?
Checkout
- Does the checkout load quickly?
- Are shipping, taxes and payment terms clear?
- Have you completed a real test purchase?
- Does the confirmation page work?
- Are confirmation emails delivered?
AOV
- Is there a relevant order bump?
- Is there a logical upsell?
- Do bundles make sense?
- Can thresholds encourage larger orders?
- Warm-up emails written?
- Teaser emails written?
- Early-access emails written?
- Launch email written?
- Objection emails written?
- Deadline emails written?
- Buyer emails written?
Recovery
- Cart recovery active?
- Browse or intent follow-up available?
- Customer support ready for common questions?
Tracking
- Analytics installed?
- UTMs ready?
- Purchase tracking tested?
- Do you know your baseline conversion rate and AOV?
After the Sale
- Welcome sequence ready?
- Product-use education ready?
- Review request planned?
- Next logical offer identified?
If half of that list made you uncomfortable, good.
Better to find the holes now than on November 27.
A Funnel Is Only As Strong As The Step You Forgot To Test.
Your offer can be great and still lose sales because of a weak headline, confusing CTA, slow checkout, missing follow-up, broken tracking or an upsell that makes no sense.
RESERVE YOUR PHONE CALLBlack Friday Is A Terrible Time To Discover Your Funnel Has Holes.
Reserve your free 15-minute Black Friday campaign review. We will look at the full sales path, identify the biggest leaks and determine what needs to be fixed before the traffic hits.
RESERVE YOUR PHONE CALL